ADEO Home Improvement Products

ADEO is the leading European player and the third-largest global distributor in the home improvement and DIY sector. Headquartered in France, the group has evolved from its roots as the original Leroy Merlin company into a massive international cooperative-style federation of brands focused on the 'positive home' environment.

The group's international footprint covers more than 20 countries, with manufacturing and sourcing operations distributed globally. While many products are sourced and manufactured across Europe and Asia to serve its massive network of over 1,000 retail points, the brand represents a distinct French heritage in retail innovation.

Owned by the Association Familiale Mulliez (AFM), the same holding behind retail giants like Auchan and Decathlon, ADEO operates a diverse portfolio of household names including Leroy Merlin, Bricoman, Weldom, and Saint Maclou. The company is actively investing in digital transformation, utilizing advanced technology like generative AI to manage its 15 million product references across its international marketplaces.