Obela Hommus and Dips

Obela is a prominent global brand specializing in fresh dips and spreads, most notably hommus. The brand was established as a joint venture to bring high-quality, fresh Mediterranean-style flavors to international markets. It leverages advanced manufacturing techniques to produce preservative-free refrigerated dips that maintain a homemade taste.

The production of Obela products is localized to ensure freshness. In Australia, the brand has a significant manufacturing presence in New South Wales to serve the Oceania market. Globally, the brand operates across Mexico, Australia, and parts of Western Europe, tailoring its flavor profiles to local preferences while maintaining the core identity of the brand.

Obela is owned by a strategic partnership between two global giants: PepsiCo and the Strauss Group. This joint venture, formed in 2011, combines PepsiCo’s extensive global distribution network with the Strauss Group’s specialized knowledge in fresh food technology. The brand operates under the Obela name in most international markets, while its sister brand, Sabra, holds a dominant position in the North American market under a similar ownership structure.