Planters Craft Bar Mix / Grignotines de bar artisanales

Planters is one of North America's most iconic snack brands, famously represented by the mascot Mr. Peanut. This specific 'Craft Bar Mix' is a Canadian product variant, as evidenced by the English and French bilingual packaging and the distinct Canadian 'High in Sodium' nutritional warning symbol at the top right.

Originally founded in Wilkes-Barre, Pennsylvania, in 1906, the brand has transitioned through various corporate owners over the decades. Historically, it was a staple of the Kraft Heinz portfolio. However, in 2021, the brand was acquired by Hormel Foods in a multi-billion dollar deal. While Hormel manages the brand in the United States, Johnvince Foods operates as the licensee for Planters in Canada, overseeing its regional production and distribution to meet local market standards.