Bom Ar Lavender Fields Air Freshener

Bom Ar is a leading brand of air fresheners in the Brazilian market. Originally developed as a local solution for home fragrancing, the brand has grown significantly over several decades. It is synonymous with household freshness and is widely recognized for its diverse range of scents and delivery formats, including aerosols and automatic sprays. The product displayed is a 'Campos de Lavanda' (Lavender Fields) aerosol version, which is primarily manufactured in Brazil to serve the South American market efficiently.

Currently, the brand is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods company. Bom Ar is the Brazilian branding for what is globally known as Air Wick. This alignment allows the brand to benefit from global research and development while maintaining the local identity and trust it has built with Brazilian consumers. Reckitt manages the brand through its local subsidiary, ensuring its presence in almost every major retailer across the country.