Prince Shave Gel Moisturising

Prince is a well-known private label brand primarily associated with the German discount retailer ALDI. While the 'Prince' name is also famously used by a major tennis and lifestyle brand owned by Authentic Brands Group, the specific personal care and grooming line seen in the image is a store-brand product developed for ALDI's global markets.

The brand was originally introduced to provide high-quality grooming essentials at a lower price point compared to major multinational competitors. Because it is a private label, the actual manufacturing is often outsourced to various third-party cosmetic and personal care manufacturers across Europe and other regions, which can vary depending on the specific retail territory.

Ultimately, the brand is owned and managed by ALDI, which is split into two independent groups: ALDI Süd (South) and ALDI Nord (North). Both entities are controlled by the families of the original founders, the Albrecht family, and are headquartered in Germany. They continue to operate as private companies, focusing on a limited-assortment business model that includes a strong emphasis on their exclusive private labels like Prince.