icare Toilet Tissue

icare is an Australian brand specializing in sustainable paper products, most notably its range of recycled toilet tissues. The brand distinguishes itself in the market by offering 100% recycled 3-ply paper that maintains a high level of softness and strength, targeting environmentally conscious consumers who do not want to compromise on comfort. The products are manufactured without the use of inks, dyes, or scents and are FSC Certified.

The manufacturing and brand ownership are tied to Encore Tissue, a prominent Australian family-owned company. All icare products are produced at their manufacturing facility located in Laverton North, Victoria. Since its inception, the brand has remained firmly under Australian ownership, positioning itself as a local alternative to international hygiene conglomerates. The brand continues to grow by focusing on the 'soft, strong, and sustainable' value proposition within the Australian retail and commercial sectors.