icare Toilet Tissue

icare is a prominent Australian brand of recycled toilet tissue, positioned as an eco-friendly option in the personal care and hygiene market. The brand is specifically known for its commitment to sustainability, utilizing 100% recycled paper fibers to minimize environmental impact.

The brand is owned and manufactured by Encore Tissue (Aust) Pty Ltd, an independent, family-owned Australian company. Based in Laverton North, Victoria, Encore Tissue operates its own paper mill and converting facility, ensuring that the production process—from raw material processing to final packaging—takes place locally. This vertically integrated manufacturing approach allows icare to maintain high quality-control standards while supporting the Australian economy and reducing the carbon footprint associated with long-distance transportation.