Barbasol Shave Cream

Barbasol is one of America's most iconic personal care brands, recognized globally for its distinctive barbershop pole-inspired packaging. Founded in 1919, the brand revolutionized the shaving experience by introducing the first shaving cream that did not require a brush or lathering soap, drastically simplifying the morning routine for millions of men.

The brand's legacy is rooted in the Midwestern United States, where it was first developed. Over the decades, it has maintained its status as a market leader in the shaving cream category by focusing on value and performance. Today, Barbasol continues its tradition of domestic production, with the majority of its aerosol cans and shaving products being manufactured in Ashland, Ohio.

Ownership of Barbasol has transitioned through several major corporations before finding its current home. Originally created by the Napco Corporation, it was later owned by companies such as Pfizer. Since 2001, the brand has been a flagship of Perio, Inc., a family-owned company that has successfully modernized the brand while respecting its historical heritage. The product line has also expanded to include premium razors and additional grooming accessories.