Antica Erboristeria Totale toothpaste

Antica Erboristeria is a historic Italian oral care brand that emerged in the late 19th century, specifically around 1890, specializing in products made with natural extracts. It has built a long-standing reputation for combining herbal traditions with modern hygiene needs.

Today, the brand is owned by Henkel, a German multinational conglomerate. While the brand maintains its strong Italian identity and heritage, its products are manufactured within Henkel's European production network, with significant manufacturing operations remaining in Italy to serve the local market. The Brand continues to focus on 'clean' formulations with high percentages of natural ingredients.