Blunt Umbrellas

Blunt Umbrellas was founded in New Zealand by design engineer Greig Brebner, who sought to fix the structural flaws of traditional umbrellas that often collapse in high winds. The brand's signature feature is its patented Radial Tensioning System (RTS), which replaces sharp tips with blunt, rounded ends, creating a safer and more durable aerodynamic canopy. This innovation allows the umbrellas to withstand hurricane-force winds and significantly extends the product's lifespan.

While the design and brand identity remain rooted in Auckland, New Zealand, the manufacturing process takes place in specialized facilities in China to maintain the precision engineering required for the RTS components. The brand has gained global recognition for its commitment to sustainability, resisting the "throw-away" culture of cheap umbrellas by offering repairable designs and high-quality materials.

Today, Blunt remains an independent company under the ownership of its original founders and private investors. It operates as a premium lifestyle brand, distributing its products through a network of international partners and local distributors in major markets across Europe, North America, and Asia.