Marabou Twist

Marabou Twist is a beloved Scandinavian assortment of chocolates and toffees that has been a staple of Swedish and Norwegian culture since its launch in the 1960s. Originally conceived as a variety pack to offer consumers a blend of different flavors in a single bag, it became synonymous with family gatherings and festive occasions across the Nordic region. The brand Marabou itself was founded in Sweden by the Norwegian chocolatier Johan Throne Holst, who also established Freia in Norway, creating a deep cross-border heritage for the product.

While the brand has deep Swedish roots, manufacturing has evolved over the decades. Today, Twist is produced in modern facilities within Europe, particularly in Lithuania and Norway, to supply the Nordic and international markets. The assortment is famous for its diverse range of pieces, including iconic flavors like Japp, Daim, Nougat, and Caramel, though the specific mix of chocolates is occasionally updated to reflect modern tastes.

Ownership of the brand has shifted from its independent roots as Swedish chocolate consumption grew. It is currently owned by the global snacking giant Mondelez International. Despite being part of a massive American multinational corporation, Marabou maintains a distinct identity as a Royal Warrant Holder to the King of Sweden, ensuring that its heritage and traditional recipes remain central to its brand identity in the 2026 market and beyond.