Made O'Meter
Discover where a brand or product originates
Hawesko, short for Hanseatisches Wein- und Sekt-Kontor, is Germany's leading premium wine retailer and distributor. Founded in 1964 by Peter Margaritoff in Hamburg, the brand initially focused on mail-order sales, revolutionizing how German consumers accessed high-quality international wines. Over the decades, it has evolved from a traditional merchant into a sophisticated multi-channel group that includes e-commerce, retail stores (Jacques’ Wein-Depot), and B2B wholesale operations.
The products sold under the Hawesko brand or through its platform are sourced from a vast network of international vineyards. While the brand itself is German, the manufacturing—specifically the viticulture and bottling—takes place in multiple countries, predominantly in renowned wine regions of France, Italy, Spain, and Germany. The brand is characterized by its strict selection process, ensuring that only wines meeting specific quality standards are included in its curated portfolio.
Today, Hawesko Holding SE serves as the ultimate owner, standing as one of the largest wine trading houses in the world. The company is publicly traded on the Hamburg and Frankfurt stock exchanges. It maintains a dominant position in the European market by balancing traditional wine expertise with modern digital distribution strategies. The company continues to be headquartered in Hamburg, staying true to its Hanseatic roots while managing a global supply chain.
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