Migros Poulet Knusperli

Migros is a prominent Swiss retail company that produces a wide range of private label products, including the Poulet Knusperli shown in the image. These breaded chicken pieces are part of the Migros meat assortment, which often carries the 'M-Check' label, a transparency system used by the cooperative to rate animal welfare and climate impact.

Originally founded in 1925 by Gottlieb Duttweiler, the Migros-Genossenschafts-Bund remains a cooperative owned by its members. The poultry products under this brand are primarily processed within Switzerland by Micarna SA, a subsidiary of the Migros Group, ensuring a regional supply chain and adherence to Swiss quality standards. Migros continues to be Switzerland's largest retailer and private employer, maintaining its cooperative structure into 2026 and beyond.