Rauch Happy Day juice

Rauch is a prominent family-owned beverage company with a rich history dating back to its founding in 1919. Originally established in Rankweil, Austria, the brand has grown to become one of the leading fruit juice producers in Europe. The packaging indicates it is produced across multiple manufacturing sites in Central and Southeast Europe, specifically Austria, Hungary, and Serbia, to serve various regional markets.

The brand is most famous for its 'Happy Day' and 'Bravo' product lines. It remains an independent, family-run business under the ultimate ownership of the Rauch family through Rauch Fruchtsäfte GmbH & Co OG. The company's global expansion has been driven by its commitment to high-quality fruit processing and sustainable sourcing, maintaining its headquarters and primary operations in the Vorarlberg region of Austria.