Made O'Meter
Discover where a brand or product originates
Marvis is an iconic Italian brand that transformed the daily routine of brushing teeth into a luxurious experience. Originally founded in 1958 by Earl Franco Cella di Rivara in Florence, Italy, the brand initially gained popularity among smokers due to its intense whitening properties and strong peppermint flavor. Its vintage-inspired packaging and apothecary-style aesthetic have made it a global cult favorite in the dental hygiene market.
Today, Marvis is owned and produced by Ludovico Martelli S.p.A., a renowned Italian cosmetics and personal care company based in Fiesole, near Florence. The company is famous for preserving traditional Italian grooming methods while modernizing production to meet international standards. Every tube of Marvis toothpaste continues to be manufactured in Italy, ensuring that the brand maintains its legacy of high-quality craftsmanship and Mediterranean heritage.
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