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Scarlet Zero is a brand of non-alcoholic cocktails, or mocktails, developed by the Dutch retail giant Jumbo Supermarkten. The product line is specifically designed to offer festive, alcohol-free alternatives to classic cocktails like the Mojito, catering to the growing 'sober curious' and health-conscious consumer market in Northern Europe.
As a private label brand, Scarlet Zero is primarily manufactured within the Netherlands to supply Jumbo's extensive network of supermarkets. The brand emphasizes natural flavors and vegan-friendly ingredients, presented in high-quality glassware to mimic the aesthetic of premium spirits. The brand remains under the complete ownership and strategic direction of the Van Eerd family's retail empire, which operates Jumbo.
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