Vivera meat substitutes

Vivera is a pioneer in the European plant-based food market, having been established in 1990 in the Netherlands. Originally focused on vegetarian products, the brand has evolved into a leading producer of vegan alternatives, including their famous plant-based steaks and chicken pieces. The brand is known for its commitment to sustainability and dietary health.

In 2021, the brand was acquired by the meat processing giant JBS S.A., through its subsidiary Pilgrim's Pride. This acquisition was part of a strategic shift by JBS to diversify its protein portfolio into the plant-based sector. Despite being owned by a global conglomerate, Vivera continues to focus its production in the Netherlands, maintaining its original expertise and high-quality standards in plant-based food technology. This global backing has allowed Vivera to expand its distribution significantly across European and international markets.