De Vegetarische Slager Lecker Burgerlijk

De Vegetarische Slager, known internationally as The Vegetarian Butcher, was founded in the Netherlands in 2010 by Jaap Korteweg, a ninth-generation farmer who sought to create meat-like products without the animal. The brand gained rapid popularity for its realistic textures and flavors, leading to its acquisition by the multinational giant Unilever in late 2018.

While the brand's heart and original production facilities are rooted in the Netherlands, its integration into Unilever's global supply chain means that while many products are still manufactured in Dutch facilities, large-scale production for various European markets may occur across multiple regional locations. The brand remains a leading name in the global shift toward plant-based diets, supported by Unilever's extensive distribution network.