Jupiler pilsner beer

Jupiler is the most popular beer brand in Belgium, recognized by its signature red label and bull logo. It was originally launched in 1966 by the Piedboeuf Brewery, based in Jupille-sur-Meuse. Over the decades, it has become a cultural icon in Belgium, particularly known for its sponsorship of Belgian football.

Today, Jupiler is part of the extensive portfolio of Anheuser-Busch InBev (AB InBev), the world's largest brewing company. While the primary production center remains the massive brewery in Jupille, Belgium, the brand is managed under the global umbrella of AB InBev's international operations, which ensures its distribution across Europe and beyond.