Fenty Beauty by Rihanna

Fenty Beauty was launched in September 2017 by world-renowned singer Rihanna (Robyn Rihanna Fenty). The brand gained immediate global acclaim for its unprecedented inclusivity, famously launching with 40 shades of its Pro Filt'r foundation to cater to a wide range of skin tones that were traditionally underserved by the luxury beauty market. This movement, often referred to as 'The Fenty Effect,' challenged the entire industry to expand their shade ranges.

The brand's manufacturing is strategically distributed, with many of its popular powder and liquid formulas produced in the United States and Italy, while certain skincare and specialized cosmetic items are manufactured in France and Canada. This global supply chain ensures high-quality production standards and efficient distribution to international markets.

Fenty Beauty's ownership is a strategic partnership. It was developed under Kendo Brands, a beauty brand incubator based in San Francisco that is a subsidiary of the French luxury conglomerate LVMH Moët Hennessy Louis Vuitton. Rihanna remains a major stakeholder and the creative visionary behind the brand, while LVMH provides the corporate infrastructure and global logistics to maintain its status as a market leader in the prestige beauty sector.