Police PL.14494JSR/12M watch

The product in the image is a Police brand wristwatch, specifically identified by the model number PL.14494JSR/12M on the tag. Police was founded in Italy in 1983, originally as a brand specializing in eyewear before expanding into fragrances, watches, and jewelry. The brand is known for its 'urban' and 'rebellious' aesthetic, targeting a youthful, fashion-forward demographic.

While the brand has Italian roots, the manufacturing of Police watches is typically handled through licensing agreements. The production often takes place in multiple locations, including China and other parts of Asia, to maintain competitive global distribution. This allows the brand to scale its watch collections while remaining a staple in international department stores and specialty watch retailers.

Police is owned by the De Rigo Group, a major Italian eyewear company. While De Rigo manages the core brand identity and eyewear, they license the watch and jewelry segments to specialist partners like ILG (International Luxury Group) for design and distribution. The brand continues to be headquartered in Italy under the ultimate ownership of the De Rigo family.