Colon Gel Activo laundry detergent

Colon is a well-established household name in Spain, recognized since its introduction in the late 1960s. Originally developed by the company Camp, which was later acquired by Benckiser (now Reckitt), the brand has specialized in laundry solutions designed for high performance. It is particularly known for its 'Gel Activo' formula, which is engineered to be effective even in cold water washes, catering to energy-efficient laundry habits.

The brand is currently owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. While the brand has deep Spanish roots and maintains a large manufacturing presence in Spain to serve the local and southern European markets, its corporate governance and strategic direction are managed from the United Kingdom. Colon remains a market leader in the Spanish detergent sector, focused on 'super saving' formats and hygienically clean results.