Ariel Colour laundry detergent

Ariel is a major European brand of laundry detergent that was first introduced to the market in 1967. Originally developed at the Procter & Gamble (P&G) European Technical Centre in Belgium, it gained fame as one of the first detergents to utilize enzymes for removing organic stains. The brand has since expanded globally, becoming a leader in laundry innovation with variations like pods, liquids, and specifically formulated powders for colored fabrics.

While the brand has its roots in the United Kingdom and Europe, it is manufactured in numerous countries across the globe to serve regional markets, including facilities in Egypt, Nigeria, Turkey, and various European nations. To this day, the brand remains a flagship property of the American multinational consumer goods corporation, Procter & Gamble.

Ownership of the brand is consolidated under Procter & Gamble (P&G), headquartered in Cincinnati, Ohio. P&G is one of the world's largest consumer goods companies, managing a diverse portfolio of household names. Locally, the product is often distributed through regional P&G subsidiaries that handle the marketing and logistics for specific geographic territories.