Schultenbräu Strong Beer

Schultenbräu is a private-label beer brand primarily associated with the German discount supermarket chain Aldi. Originally launched in Germany, it became a cult favorite in the Netherlands due to its affordability and presence in pop culture. While the brand carries a German name implying a traditional brewery, it is a store brand produced by various large third-party breweries.

Historically, production has been handled by breweries such as Martens in Belgium, Feldschlößchen in Germany, or Bavaria (Royal Swinkels) in the Netherlands. Despite its discount status, it has won several international quality awards. The brand remains under the ultimate ownership of the Aldi Nord group, which manages its distribution across several European markets including the Netherlands, Belgium, and Germany.