DC Shoes Stag

DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. Founded in 1994 by Damon Way and Ken Block, the brand quickly became a staple in the late 90s and early 2000s skate culture. The shoes are known for their chunky, padded silhouettes designed for durability and protection while skating. While the brand originated in California, its manufacturing is primarily handled in various Asian countries to meet global demand.

Over the years, the ownership of DC Shoes has changed hands through mergers and acquisitions in the action sports industry. Originally a private company, it was acquired by Quiksilver in 2004. Today, it operates under the umbrella of Boardriders, Inc., which is owned by Authentic Brands Group (ABG). ABG is a global brand management company based in New York that manages a massive portfolio of fashion, lifestyle, and entertainment brands. This acquisition helps maintain the brand's heritage while leveraging a massive global distribution network.