Made O'Meter
Discover where a brand or product originates
Emco Mysli na zdraví is a popular Czech breakfast cereal brand specializing in crunchy muesli. This particular variant features a blend of blueberries and raspberries, promoted for its health benefits including being a natural source of fiber and containing no palm oil. The packaging emphasizes its Czech roots with the label 'Z českého ovsa' (from Czech oats).
Founded in 1990 by Zdeněk Jahoda, Emco started as a distribution company before moving into its own production in 1998. It has since grown into the leading producer of breakfast cereals in the Czech Republic. The brand is well-known for export, reaching dozens of countries worldwide, while remaining a family-owned business deeply rooted in local agricultural traditions.
Currently, the brand is owned by Emco spol. s r.o., which oversees its modern production facilities in Hrdly and Brno. The company maintains its status as an independent entity, focuses on healthy lifestyles, and continues to be managed by the Jahoda family, preserving its legacy as a successful post-communist Czech entrepreneurial story.
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