Action Eyebrow Pencil with Brush

This product is a private label eyebrow pencil from Action, a popular European discount retailer. The brand Action was founded in the Netherlands in 1993, originally starting as a small store in Enkhuizen. The company specializes in low-price non-food products across a wide range of categories including household goods and cosmetics.

While the brand is Dutch in origin, most of its inventory is manufactured in various locations globally, particularly in China, to maintain highly competitive pricing. The company has seen rapid expansion across Europe and is currently owned by 3i Group, a prominent British multinational private equity and venture capital company headquartered in London. Action remains the primary entity managing its brand name and distribution throughout its extensive retail network.