Cushelle Toilet Roll

Cushelle is a leading brand of premium toilet tissue, famously recognized for its koala mascot named Kenny. The brand is known for its signature 'Micro Air Pockets' technology designed to provide extra softness and absorbency. It originated under the brand name Charmin in the UK and Ireland before being rebranded as Cushelle following a licensing transition.

Today, the brand is owned by Essity, a global hygiene and health company. Manufacturing for the UK market is predominantly handled within British facilities to ensure a steady supply and lower carbon footprint, though the parent company operates production plants across Europe and globally. The product line has expanded beyond the original original tissue to include quilted variations and scented options like coconut and rhubarb.

As part of the Essity portfolio, Cushelle operates under high sustainability standards, often utilizing FSC-certified fibers. The brand remains a household staple in the United Kingdom and Ireland, maintained by Essity's significant consumer goods infrastructure.