Ajax cleaning agent

Ajax was originally launched by the Colgate-Palmolive Company in 1947 as a powdered cleanser. It was one of the brand's first major triumphs, marketed with the famous slogan 'Stronger than dirt.' Over the decades, the Ajax brand has expanded its portfolio to include liquid cleaners, dish soaps, and laundry detergents, becoming a staple in households worldwide.

Today, Ajax products are manufactured in various locations globally to serve regional markets, including facilities in North America, Europe, and Asia. While the brand originated in the United States, its ownership is split geographically; Colgate-Palmolive retains rights in many regions including North America and several international markets, while the Phoenix Brand company and other entities have held rights for specific product lines or territories in the past. Currently, Colgate-Palmolive remains the primary global owner and driver of the brand's innovation.