Mitchum Triple Odor Protection Deodorant

Mitchum is a well-established brand in the personal care industry, best known for its high-performance antiperspirants and deodorants. The brand was originally created by the Mitchum Company based in Paris, Tennessee, USA. It gained fame for its signature 'Triple Odor Protection' formula and a marketing strategy that focused on efficacy, famously using the slogan 'So effective you can even skip a day.'

In 1970, the brand was acquired by Revlon, which significantly expanded its global reach. Today, Mitchum operates as a key brand within the Revlon portfolio. While Revlon has faced various financial restructurings, the brand remains an essential part of its consumer products division. Global manufacturing is centered primarily in North America (the United States), though Revlon utilizes various international facilities to serve markets in Europe and Australia.