Simon Lévelt Masterblend Smooth coffee beans

Simon Lévelt is a historic Dutch coffee and tea brand that dates back to 1826, founded by Simon Lévelt in Amsterdam. The brand has remained a prominent name in the specialty coffee market in the Netherlands, known for its emphasis on organic and fair-trade sourcing. The Masterblend Smooth is part of their premium range, consisting of dark roast beans that are roasted in their own facility in Haarlem, the Netherlands.

While the raw coffee beans are sourced from various origins outside of Europe (indicated by the Non-EU Agriculture label), the final processing and packaging occur domestically. The brand is currently owned by the Lévelt family, maintaining its status as an independent, family-run business through its holding company, Simon Lévelt Holding B.V. They operate both as a wholesaler and through a network of specialized retail boutiques.