VARTA Longlife Power AAA batteries

VARTA is a historic German brand, originally founded in Hagen, Germany, under the leadership of Adolf Müller. The brand name, which stands for Vertrieb, Aufladung, Reparatur Transportabler Akkumulatoren, has been a leader in the battery industry for over a century.

Today, the brand's presence in the consumer sector is managed by VARTA AG, which is headquartered in Ellwangen, Germany. The company continues to produce a significant portion of its battery range, including the alkaline cells shown here, directly in Germany to maintain high quality and engineering standards. The ultimate ownership of VARTA AG involves the Montana Tech Components group, keeping the brand's core operations and strategic direction firmly rooted in Europe.