Dr. Squatch Natural Soap

Dr. Squatch is an American personal care brand that gained significant popularity through its viral marketing and focus on natural ingredients specifically for men. Founded in 2013, the company provides an alternative to mass-market commercial soaps by using traditional cold-process soap-making methods. The brand prioritizes ingredients of natural origin, such as plant oils, clays, and sand, avoiding harsh chemicals and synthetic detergents.

The products are primarily manufactured within the United States, allowing the company to maintain oversight over its formulation standards. While the brand started as a direct-to-consumer online business, it has expanded its presence into major retail brick-and-mortar stores. Ownership remains within a private equity framework, with Summit Partners holding a majority stake since 2021, and founder Jack Haldrup continuing to play a role in the brand's direction.