Salling Makrelsalat

Salling Makrelsalat is a classic Danish sandwich spread consisting of mackerel in tomato sauce, often mixed with mayonnaise or cream. The Salling brand is a private label owned by Salling Group, Denmark's largest retailer. The brand is named after the Salling family, who founded the original Ferdinand Salling department store in Aarhus in 1906. This specific product is part of their everyday range found in Netto, Føtex, and Bilka stores.

Production typically takes place in Denmark through specialized seafood processing partners that supply Salling Group's private label needs. The brand remains deeply rooted in Danish retail history, transitioning from a family-owned department store to a foundation-owned retail giant. Today, the Salling Group is owned by the Salling Foundations, ensuring that a significant portion of the profits are reinvested into Danish society through various philanthropic donations.