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Capri-Sun Multivitamin drink

ownerThe Kraft Heinz Company (USA)
originGermany
manufacturedmultipleCountries

Capri-Sun is an iconic juice drink brand recognized worldwide for its unique stand-up foil pouch. Launched in 1969 in Germany, it was originally named 'Capri-Sonne' before adopting the English name globally. The product featured in the image is the Multivitamin variety, characterized by its blend of diverse fruit flavors and often fortified with vitamins.

The manufacturing of Capri-Sun is decentralized, with production facilities in numerous countries including Germany, the UK, and the USA through licensing agreements. While the brand originated within the Wild family's business holdings in Germany, it has grown through strategic partnerships. In many regions, Coca-Cola Europacific Partners manages the distribution and local branding, though the ultimate ownership of the brand remains with Capri Sun Group Holding based in Switzerland.

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