A+ Colour Sensitive Liquid Detergent

A+ is a prominent laundry detergent brand specializing in high-performance cleaning solutions tailored for the Nordic market. This specific variant is a perfume-free, sensitive liquid detergent designed for colored fabrics, certified by the Asthma Allergy Nordic association and the Nordic Swan Ecolabel. The brand focuses on 'New Generation Technology,' which emphasizes fabric protection and efficiency at lower temperatures. Manufacturing typically occurs across several European facilities to supply the Scandinavian and Baltic regions.

Originally developed as a premium laundry brand within the Nordic region, A+ has undergone changes in corporate ownership over the decades. It is currently under the umbrella of the French multinational Arkopharma or managed through strategic regional partnerships, with Arvid Nordquist often serving as a key distributor in countries like Sweden and Finland. The brand remains a staple in Northern European households, known for its focus on sustainability and dermatological safety.