Made O'Meter
Discover where a brand or product originates
Eldorado Duokaka is a popular chocolate-flavored sandwich biscuit featuring a creamy filling, widely recognized in the Swedish market as a budget-friendly alternative to similar premium cookies. The brand Eldorado was originally launched in 1969 as a joint private label initiative between United Nordic in Sweden and Norway to provide high-quality essential goods at lower prices.
Today, the brand is owned by the Swedish retail giant Axfood AB. While the brand is deeply rooted in Swedish retail history and managed from Stockholm, the manufacturing of Duokaka is primarily outsourced to facilities in Germany, a hub for large-scale European confectionery production. The ultimate ownership lies with Axel Johnson AB, a prominent family-owned Swedish conglomerate that holds a majority stake in Axfood. This structure allows Eldorado to maintain its position as a staple value brand within chains like Willys and Hemköp.
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