Bi;jus Camelia & Ginseng Eye Patch

Bi;jus is a skincare brand that draws inspiration from traditional East Asian beauty rituals, specifically focusing on the use of natural botanical extracts like Camelia and Ginseng. These ingredients are deeply rooted in Korean and Japanese beauty heritages for their anti-aging and skin-nourishing properties.

The brand is positioned within the K-beauty (Korean Beauty) sector, with its products being manufactured in South Korea to leverage the country's advanced cosmetic formulation technology. The brand focuses on clean beauty standards, as evidenced by the '99.9% Natural Formula' labeling on the packaging. Ownership typically resides with specialized beauty incubators or lifestyle brands focused on the European and North American retail markets.