Made O'Meter
Discover where a brand or product originates
Orlando is a private label brand belonging to the German retailer Lidl. The product shown in the image is a dog food package, specifically part of their premium 'Gourmet' or standard pet care line. As a store brand, the manufacturing is outsourced to various pet food manufacturers across Europe to meet Lidl's quality standards, with a significant portion of production centered in Germany for the domestic and neighboring markets.
Lidl, owned by the Schwarz Group, manages brands like Orlando to provide cost-effective alternatives to major international pet food companies. The presence of Dutch text ('BIJ RESTAFVAL') on the packaging indicates that this specific item was intended for the Benelux and German-speaking markets. The Schwarz Group remains one of the largest retail groups globally, maintaining strict control over the supply chain and branding of its private labels.
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