Made O'Meter
Discover where a brand or product originates
H&M (Hennes & Mauritz) is a world-renowned Swedish multinational clothing retail company known for its fast-fashion clothing for men, women, teenagers, and children. Founded by Erling Persson in 1947, the brand originally started as 'Hennes' (Swedish for 'Hers'), exclusively selling women's clothing before acquiring the hunting apparel retailer Mauritz Widforss in 1968, leading to the name transition to Hennes & Mauritz.
The company operates with a global supply chain, and its manufacturing is primarily outsourced to independent suppliers across various regions. For many years, the bulk of its production has been concentrated in Asia (notably Bangladesh, China, India, and Vietnam) and Europe (including Turkey and Romania) to balance cost and speed-to-market. H&M maintains a strong commitment to transparency by publishing its supplier list, reflecting its massive scale as one of the largest fashion retailers globally.
Today, H&M is the flagship brand of the H&M Group, which also owns several other distinct fashion brands. The company remains headquartered in Stockholm, Sweden, and continues to be heavily influenced by the Persson family, who hold a significant ownership stake, ensuring the brand maintains its Swedish heritage while operating as a global retail powerhouse.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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