Made O'Meter
Discover where a brand or product originates
Air Wick is a leading home fragrance brand originally established in the United States in the early 1940s. It revolutionized the market by introducing liquid air fresheners that diffused scents through a wick, leading to its distinctive name. Over the decades, the brand has expanded into a vast array of delivery systems, including the Essential Mist diffuser refills seen here, which utilize essential oils to provide long-lasting scents like vanilla and shea butter.
Today, Air Wick is owned by Reckitt Benckiser (now known as Reckitt), a multinational consumer goods giant based in the United Kingdom. Manufacturing for Air Wick products is decentralized, occurring in various global facilities across Europe, North America, and Asia to serve regional markets efficiently. The brand remains a dominant player in the household category, consistently innovating in automated and natural fragrance solutions.
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