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Mavic is a flagship line of consumer and enterprise drones developed by SZ DJI Technology Co., Ltd., a company headquartered in Shenzhen, China. Since the release of the original Mavic Pro in 2016, the series has become synonymous with portable, foldable drone technology. These products are widely used for aerial photography, cinematography, and industrial inspections, supported by specialized software like DJI Terra.
Manufacturing takes place predominantly at DJI's large-scale production facilities in China, where the company maintains a tight vertical integration of its supply chain. While most assembly and high-end component manufacturing are localized in the Shenzhen hub, DJI's global presence includes extensive distribution networks and localized service centers across North America, Europe, and Asia.
Ownership remains private, with founder Frank Wang and a group of early investors maintaining control of the parent company. DJI has grown to dominate over 70% of the world's consumer drone market, standing as a primary example of a Chinese technology brand achieving global leadership in specialized hardware and imaging software solutions.
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