Ben's Original Long Grain Parboiled Rice

Ben's Original is a historic brand specializing in parboiled rice and other rice-related products. Originally known as Uncle Ben's, the brand was launched in 1943 in the United States, utilizing a specialized parboiling process developed by British technologist Eric Huzenlaub. The brand became a household name globally through its distinctive orange packaging and high-quality grain products.

Today, the brand is owned by Mars, Incorporated, a major American multinational manufacturer. Manufacturing occurs in multiple locations worldwide, with significant facilities in the United States, the United Kingdom, and various European countries like Belgium and Italy to serve local markets. In 2020, the brand underwent a major rebranding to Ben's Original to evolve its visual identity and brand purpose. The brand remains a central part of the Mars Food & Nutrition portfolio, focused on sustainable sourcing and providing convenient meal solutions.