Made O'Meter
Discover where a brand or product originates
Geox is an Italian brand world-renowned for its innovative "breathable" footwear. Founded by Mario Moretti Polegato in 1995, the brand originated from a practical solution to sweaty feet: cutting holes in rubber soles to allow air circulation while maintaining waterproofness through a special membrane. This patented technology has become the hallmark of the brand's identity. Regardless of where the manufacturing occurs, the brand remains firmly under the control of the Polegato family through their investment vehicles.
While the brand's design and engineering headquarters are located in Montebelluna, Italy, the physical production is carried out in multiple countries across Asia and Europe. This global manufacturing network allows for widespread distribution while maintaining the technical standards for which Geox is known. The brand represents a significant success story in the Italian fashion and technology sector, blending traditional style with modern functional innovation.
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