Pocari Sweat beverage

Pocari Sweat is a popular Japanese electrolyte replacement drink often referred to as an 'ion supply drink'. It was launched in 1980 by Otsuka Pharmaceutical and was inspired by the medical observation of doctors drinking intravenous saline solution for rehydration. The product is designed to mimic the electrolyte balance of human sweat to ensure rapid absorption by the body.

While the brand originated in Japan, its massive success across Asia and the Middle East has led to localized manufacturing. It is currently produced in several countries including Japan, Indonesia, South Korea, Thailand, and China to serve local markets efficiently. The brand remains a flagship product for its parent company, maintaining a dominant market share in the functional beverage category.