Vitasia Peanut Satay Sauce

Vitasia is a private-label brand exclusively managed by the German discount giant Lidl. The brand was created to offer a wide range of Asian-inspired food products, including sauces, snacks, and ready meals, to European consumers.

While the branding evokes Thai and Asian aesthetics, the manufacturing for Vitasia products typically occurs across multiple locations depending on the product line; some items are produced in Southeast Asia to maintain authenticity, while others are manufactured by European suppliers to Lidl's specifications. As a house brand, the ultimate ownership and distribution reside with the Lidl Stiftung & Co. KG, headquartered in Germany, which oversees the brand's presence across its global retail network.