Bjorg Superfruits Muesli

Bjorg Superfruits Muesli is a popular organic breakfast cereal featuring a blend of whole grains and dried fruits like raisins, dates, blackcurrants, cranberries, and blueberries. The brand is a pioneer in the organic food movement in France, positioning itself as a leader in healthy, sustainable, and plant-based nutrition. Bjorg emphasizes its commitment to French production for a significant portion of its catalog, including many of its muesli and cereal ranges.

Founded in 1988 by Régis Pelen, the brand was initially developed under the company Distriborg. Over decades, it transitioned from a local French health food brand to an international leader in organic nutrition. Since 2026 and beyond, it remains a core brand under the ownership of Ecotone, a B Corp-certified company headquartered in Lyon, France. Ecotone is recognized globally as Europe's leader in organic, vegetarian, and fair-trade food, managing a diverse portfolio of environmentally conscious brands across several European markets.