Xtra Pikakaura-hiutale (Instant Oatmeal)

Xtra Pikakaura-hiutale is a Finnish instant oat flake product designed for quick preparation, specifically taking only one minute. The packaging features the 'Ruokaa omasta maasta' (Produce of Central Finland) label, confirming its primary origin and manufacturing within Finland.

Xtra is a private label brand belonging to Coop Trading, which serves as the joint purchasing organization for major Nordic retailers including S Group in Finland, Coop in Denmark, Norway, and Sweden. This collaborative approach allows for cost-effective everyday pantry staples across the Nordic region. In Finland, the brand is exclusively managed and distributed by SOK (Suomen Osuuskauppojen Keskuskunta), the central organization of the S Group cooperative.

The ultimate ownership of the brand lies with Coop Trading, headquartered in Glostrup, Denmark. As a cooperative-owned brand, its management is focused on providing value to the member-owners of various Nordic cooperative retail groups, ensuring high standards of local production for staple goods like Finnish oats in the Finnish market.