Azura Baby Plum Tomatoes

Azura is a prominent brand specializing in fresh produce, particularly tomatoes, that originated through a French-Moroccan partnership. Founded in 1988 by the Pierli and El Alami families, the company focuses on high-quality agricultural exports. The brand is managed by the Azura Group (formerly Groupe Soprofel-Idyl), which operates extensive farming sites in Morocco, primarily in the Agadir region, while maintaining distribution and logistical hubs in France.

These specific baby plum tomatoes were grown in Morocco, as indicated on the packaging, and are distributed via their subsidiary, Desma International, based in Perpignan, France. The brand is vertically integrated, meaning the ultimate owner company, Azura Group, controls everything from seed selection and sustainable cultivation to packaging and international shipping. The group is recognized for its commitment to environmental standards and being a major carbon-neutral tomato producer.