Cien Men Hydro Age Moisturizing Cream

Cien is a private-label personal care brand developed by the German global discount supermarket chain Lidl. The brand was created to provide high-quality cosmetic and hygiene products at an affordable price point. Cien Men is a dedicated line focusing on skincare and grooming for men.

While Cien products are sold throughout Europe and other markets where Lidl operates, manufacturing primarily takes place in Germany through various contract manufacturers that specialize in cosmetics. The brand is ultimately owned by the Schwarz Group, one of the largest retail groups in the world, which also owns the Kaufland hypermarket chain. In local markets like Sweden, the product is distributed directly by Lidl Sverige KB.